Organize and optimize everything from media planning to campaign execution with Kapture CRM for media Industry. It enables a media professional to make his work better organized and streamlined. The cloud platform helps you consolidate and streamline the multiple decisions involved in the daily media operations. With the ability to collect and segment relevant information, it makes a great CRM for creative agencies.
The media CRM platform helps you create streamlined operations, manage budgets, secure ad spots and manage program schedules.
In this era, both the online-offline media space is getting crowded and attention has become a highly scarce resource. You need to simply stand apart and be above the rest in this situation to be successful!
The CRM for media Industry helps you manage and strategize your media operations to create a better experience for both advertisers and their target audience.
Align presales, sales, operations and customer service
Assign responsibilities for each employee
Manage customer details
Run and measure offline and online campaign and their ROI.
View pending and completed actions on a single dashboard
Give status updates about client meetings and meeting goals
Manage and oversee advertising operations
Kapture cloud media CRM aligns and plans your media programs to the hilt. Also ensure that you don't waste time between spots or run into overlapping program arrangement. You can also manage the ad spot rates and availability through a single cloud CRM platform. Now this makes it comprehensive ad agency project management software.
Collect a clear picture of your target segments and influence levels through the CRM for media companies. The digital CRM platform lets you maximize your business potential and provide the perfect client exposure.
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Connect and manage digital and non-digital campaigns on a single dashboard. The effective lead management helps you convert them into long-term customer relationships. The CRM for digital agency enables you to take campaign decisions from a single unified dashboard.
Learn MoreCreate high ROI ad campaigns based on customer engagement and prolific interactions. The CRM for advertising agencies helps you manage and consolidate customer data associated with customer interactions. This enables you to create and run targeted campaigns that deliver the highest campaign ROI.
Monitor and manage media visibility and incoming traffic through the different ad channels. Also, efficiently manage the ad slots scheduled across the different media channels. Now ensure that you are managing multiple campaigns for seamless experiences with customized advertising solutions using a media advertising CRM.
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Collect comprehensive data about campaign output and performance by integrating your ad campaigns with the CRM for media industry. The inbuilt reporting engine helps you derive custom reports using unique parameters and values. Also, proactively boost client engagement and maintain high client uptimes.
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With Kapture, you can integrate your business with external systems and monitor your operations from a single dashboard. Run and manage marketing campaigns on multiple channels in order to maximize your client reach.
Obtain a complete view over your customer agencies and brands, and determine their influence levels using well-constructed client accounts. Track their individual values and business performance, and recognize your most profitable clients.
Manage multiple advertising and data exchange accounts by integrating your demand-side platform (DSP) and supply-side platform (SSP) systems. Kapture’s digital CRM lets you manage your agency’s slots in a more efficient way.
Track all your brands’ expenses by integrating with external, third-party payment gateways. With Kapture’s digital CRM, recognize your top performing clients, and optimize your plans and advertising slots to maximize your efficiency and revenue generation.
Set different rate plans and prices for unique customers, based on their system classification. For example, customers that provide a continuous stream of revenue can have higher set discount limits or exclusive packages.
Kapture is a one-stop repository for all your creative content, such as videos, music, ad library, etc. Share documents with your clients or brands through the cloud-enabled database and access multiple folders to avoid hasty searching of files.
Integrate multiple campaigns with Kapture and monitor all your incoming prospects from a single dashboard. Follow-up with successful conversions from previous marketing campaigns in a timely manner through channels like email or phone.
Make use of a unified page for all your digital and non-digital campaigns, in order to cater to your agencies through the most effective medium. Reach your intended audience and minimize time and monetary expenditure on acquiring new customers.
Gauge market attitude and behavior by gathering all your customers’ conversations and brand mentions on social media platforms like Facebook and Twitter, right within the CRM.
Work closely with your agencies through our media CRM and strategize the most optimal pricing and operational plans. Ensure that each agency’s media exposure is maximized through perfect slot and plan deployment.
Ensure accountability by making use of preventive alerts and escalation notifications. Setup an approval matrix for your teams and get your work done with a simple click of a button. Create clear timelines for engaging, following-up and supporting your customers.
Incorporate best operational practices through important reminders for policy renewals, lapses, etc. Don’t miss out on important dates by setting up meeting patterns for your team to interact with clients with a simple time interval feature.
Make sure that you are working at full efficiency for advertising your product across every channel. Avoid letting your customers feel unwanted or difficult to retain due to disproportionate broadcasting.
Ensure complete slot utilization through slot rescheduling. Kapture can integrate with traffic scheduling systems to monitor slot availabilities in a channel and maintain consistency in customer interactions.
Through operational and traffic scheduling, identify spot drops and maximize your uptime. Monitor the traffic during the intervals of your advertising period, as well as during the broadcast.
Incorporate accountability into your employees’ performance and ensure that your customers are not waiting too long for an answer. With clear hierarchies, use service-level agreements (SLAs) and escalation matrix to minimize resolution times.
Process all your customers’ complaints in a central location with robust digital media services. Use multi-channel support to resolve service requests in the least possible time and boost customer satisfaction.
Track each individual agency’s slot performances, growth graphs and potential opportunities to see how well they are being received. Reduce pitfalls by appropriately using media analytics and digital marketing reports.
Monitor daily slot ratings and performances, and gain insight into your daily operations and employee activities. Customize your dashboards and use data visualization to gain a quick-view on your real-time growth.
Optimize bids on advertising impressions across multiple ad exchanges by generating reports through your demand-side platform (DSP). With online marketing reports in your hand, improve your workflow and customer retention rates.
Set down budgets for each of your customers with respect to their slot scheduling and advertising requirements. Forecast your media advertising projections by properly analyzing current activities and operations.
Set goals for your internal teams for acquiring new agencies and filling more advertising spots by converting prospects into clients. Monitor performance by generating employee-wise, time-based or channel-wise reports.
Execute agency-wise competitive analysis to understand individual performances and develop better advertising strategies. Get daily insights into each of your campaigns and team activities in order to monitor their productivity.
Identify and close gaps in your employees’ knowledge, and boost their skill-sets with targeted and gradual training plans and programs. With media reporting CRM, maximize productivity and minimize wastages.
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