Product > Kapture Insights

Turn customer feedback into actionable insights

Gather feedback from customers on their preferred channels, uncover hidden insights like trends, patterns, and sentiment with AI, and take the right action at the right time with Kapture Insights.

Built For Your Enterprise

Overcome the Feedback to Action Gap

Collect Customer Feedback

Generate personalized surveys and design them to reflect your brand’s identity in minutes with easy-to-use tools and pre-built templates. Easily send surveys via email, social media, SMS, kiosks, and more.

Analyze & Gain Insights

Use NLP and ML to analyze structured and unstructured feedback data to identify patterns, trends, and sentiments. Generate clear and concise reports and dashboards to visualize key findings.

Take Timely Action

Organize and track customer feedback, ensuring each case is resolved in a timely manner. Take action with automated ticketing and management based on feedback, ensuring no voice goes unheard.

Persona and Vertical-specific Surveys

Craft Powerful, Personalized Surveys That Drive Results

Gain a nuanced understanding of your customers by creating surveys for specific customer segments and industries. Take a more targeted approach to customer feedback for actionable data that drives better decision-making.

  • With the power of GenAI, generate surveys for specific personas and industries, focusing on relevant KPIs and sub-KPIs for targeted insights.
  • Craft beautiful, on-brand surveys with total design control. Choose from classic formats or opt for conversational forms for an engaging experience.
  • Utilize a weighted scoring model and randomizer to get a boost engagement and a more accurate representation of customer sentiments.

Omnichannel Aggregation

Reach out to customers on their turf

Gather direct, indirect, and inferred feedback from customers on their preferred platform. Moreover, reduce survey fatigue and encourage participation by distributing surveys across multiple channels.

  • Go beyond Email. Keep the conversation going through their preferred communication channels all the way from Social Media, SMS, Mobile Apps, QR Codes, and Websites to offline avenues like Kiosks. 
  • Capture and consolidate feedback across all customer touchpoints, providing a holistic view of customer sentiment.

KPI Scoring Model

Get an accurate representation of your customers’ sentiments

Get clear, actionable insights from customer feedback. Use them to make strategic improvements that boost customer satisfaction and product performance.

  • Go beyond basic data collection. Analyze a comprehensive set of KPIs and sub-KPIs, pinpointing specific areas where you can improve your product, service, or marketing efforts.
  • Natural Language Processing (NLP) allows you to understand the emotional tone and intent behind customer responses.  Uncover customer trends, sentiments, and themes you might miss with simple multiple-choice answers.
  • A customizable scoring model to take your vast survey data and condense it into clear, actionable insights – tailored to your specific vertical.

Real-time Analytics & Dashboards

Transform feedback into actionable insights

Make smart decisions by transforming complex feedback, structured and unstructured, across the customer journey into clear, actionable insights with informative reports and dashboards.

  • Employ Predictive Analytics to perform sentiment analysis, decipher customer intent, and proactively address concerns, fostering improved engagement and satisfaction.
  • Easily pinpoint customer preferences and pain points with root-cause analysis that require no expertise to understand.
  • Skip toggling between tabs. User-friendly, customizable dashboards provide a clear, enterprise-wide view of your customer feedback data to see the big picture clearly.
  • Access to 500+ customizable report templates – save time with reports focused on specific points within the customer journey.

Alerts and Automated Workflows

Stay informed and automate follow-ups

Stay on top of customer feedback and use intelligent automation to skip the manual work. Significantly improve response times to critical feedback and operational efficiency.

  • Instant alerts on critical feedback let you address urgent issues immediately, showcasing your proactive approach to customer satisfaction.
  • Automated workflows and follow-ups take care of repetitive tasks, freeing up your team’s time to focus on higher-level analysis and customer interactions.
  • Seamless integration with existing systems eliminates data silos and manual data transfer – more streamlined workflow and optimized use of resources.

Feedback Loop Management

Don’t just listen to customers – act!

Go beyond just gathering and analyzing feedback – handle individual feedback effectively, streamline operations through automation and focused training, and elevate customer experience.

  • Organize all customer feedback in one place – track each case and ensure it’s handled efficiently. No more missed feedback or delays in resolving issues.
  • Integrate with customer support platforms and automatically create tickets based on customer feedback, routing them to the right agents for faster resolution.
  • Let Kapture Insights use feedback data to identify areas where agents need improvement, allowing you to provide targeted training.

The Kapture Advantage

Reimagine Customer Experiences

AI, vertical expertise, and effortless scaling lets you personalize experiences that drive growth.

Deliver hyper-personalized CX

Go beyond basic personalization. Utilize AI & ML to understand customer feedback, intent and preferences across all touchpoints. Deliver hyper-personalized experiences that keep customers coming back.

Capitalize on vertical expertise

Forget a one-size-fits-all approach. Our deep expertise in Retail, Consumer Durables, BFSI, and Travel allows us to tailor solutions to your specific industry needs, with dedicated support for a smooth implementation.

Scale with confidence

Seamlessly scale your operations with confidence, fortified by enterprise-grade security and compliance measures for robust, worry-free automation.


High-fives From Industry Experts

Time and again, Kapture has been rated as a high performer on G2 and one of the most loved CX platforms on Gartner Peer Insights based on customer reviews.

Customer Testimonials

Hear it from Our Customers

Insights from satisfied customers sharing their experiences with our product and services.


Frequently Asked Questions

Kapture integrates with multiple tools and platforms to capture feedback across diverse customer interactions, using a versatile set of channels including email surveys, in-app feedback forms, and social media.

We prioritize data security. Our platform adheres to industry standards, encrypts sensitive information, and employs robust access controls to safeguard customer data.

Absolutely. Our advanced analytics process feedback in real-time, providing instant insights into customer sentiment and enabling quick response to emerging issues or opportunities.

The scoring system assesses feedback against predefined criteria, prioritizing issues and opportunities. It ensures that your team focuses on addressing the most impactful aspects of customer experience.

The platform is highly customizable, allowing you to tailor surveys, analytics models, and automation workflows to align with your specific business requirements and industry nuances.

Absolutely, we prioritize seamless integration. Our platform easily integrates with popular CRM systems, marketing tools, and customer support platforms, ensuring a cohesive approach to customer experience management.

Listen to your customers at every touchpoint with Kapture Insights

Join the 1000+ Enterprises who transformed their CX and EX while reducing support costs.