Cactus Venture Partners (CVP) has led a investment round of USD 4 million in Bangalore Kapture CX (Kapture). Kapture CX is a SaaS based customer support automation platform offering a suite of solutions to enterprise customers. The platform helps improve their customer experience by streamlining and automating customer support over Call, Email, Chat, WhatsApp, Social Media and other direct channels. The company has created deep vertical offerings for Internet Companies, Retail (Offline and Online), Travel, Banking and Financial Services and Consumer durable companies.
Kapture CX has on ground operations in 5 countries (USA, UAE, Indonesia, Philippines and India) and caters to large enterprise customers in over 18 countries, including the likes of Meesho, BigBasket, Tata 1mg, Reliance, Unilever, ITC to name a few.
Kapture CX will utilize the capital to expand its presence in the international markets, enhance its product offerings and further strengthen its team. With a focus on select large verticals and enterprise customers, Kapture CX has achieved remarkable success by addressing the unique needs of its clientele.
Speaking on the fundraise, Sheshgiri Kamath and Vikas Garg Co-founders at Kapture CX said “We are very excited to partner with CVP for this fund raise. We are seeing a lot of demand in enterprises to enhance their customer experience. No-one is happy with their Customer support platform provider, large incumbents are struggling to meet the requirements of enterprise customers.
The advent of General Intelligence in generative AI models have shaken up the industry. The tailwinds we have been experiencing in the large enterprise segment made us look for the right amount of capital to accelerate our growth trajectory. The bets we have placed on Gen-AI capabilities and expansions in select international markets have paid off quite well and we intend to use this capital efficiently in growth markets that we have identified. ”
Amit Sharma, Partner at Cactus Venture Partners, commented on the transaction, saying, “Kapture has all the right ingredients to build a large sustainable SaaS business – a strong founding team with unmatched persistence, agility to understand and solve customer problems, a robust product suite with vertical-specific solutions, and a ruthless focus on building a high-growth, profitable business. We believe the time is right for Kapture to build on their initial success in international markets and CVP, as per our stated strategy, will support the company with all our strategic resources in addition to the capital.”
Rajeev Kalambi, Partner at Cactus Venture Partners, emphasised the firm’s commitment to supporting promising and innovative founders, “CVP endeavours to identify companies that have not just achieved product-market-fit (PMF) but also demonstrate a strong founder-CVP-fit (FCF). In Shesh and Vikas, we found entrepreneurs whose values resonated with what we were seeking in founders – grit, determination, and flexibility to morph with the changing market needs, customer centricity to create an outstanding product that clients crave, persistence in execution to deliver on a (product) promise, and the zeal to create a global enterprise. We embark on this partnership with Kapture fully assured of the mark this company is going to make on the global firmament.”
This marks the sixth investment made by Cactus Venture Partners. CVP is a high-conviction investor and invests in businesses with established product-market fit and a disciplined financial performance. The fund has a broad sector focus, with its primary interests being climate tech, health tech, and B2B SaaS businesses.
To find out more about Kapture CX please visit www.kapture.cx
To find out more about Cactus Venture Partners please visit www.cactusvp.com