Kapture Blog
Customer Experience
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LLMs vs SLMs – The Right Model for CX Efficiency
AI is reshaping customer experience, but choosing the right model matters more than ever. This article breaks down when to use LLMs or SLMs—and how to balance scale, cost, and efficiency in CX.
Customer Experience Management (CEM): Definition, Importance, and Best Practices in 2025
Customer experience now influences business performance as much as price or product. This article explores how effective customer experience management (CEM) builds loyalty, drives growth, and strengthens brand trust.
The Ultimate Guide to Choosing a Support Ticket System for Superior Customer Experience
Speed and convenience define great customer experiences—and the right support ticket system makes all the difference. This article helps you choose a solution that boosts response times, streamlines workflows, and builds trust.
What Is CSAT? Definition, Importance, and How to Improve Customer Satisfaction?
This blog explains what CSAT is, why it matters for businesses, and shares effective strategies to boost customer satisfaction and strengthen brand loyalty. Understanding CSAT empowers companies to deliver better experiences that keep customers engaged and coming back.
Customer Feedback: The CX Game-Changer Brands Can’t Afford to Ignore
Customer feedback is the bridge between what customers expect and what brands deliver. This article explores how leveraging feedback can strengthen loyalty, boost CX, and drive long-term growth.
CX Security in the AI Era: Why Firewalls Aren’t Enough Anymore
CX security has evolved beyond firewalls — with AI-driven systems, every customer interaction now carries new risks. This blog explores why CX security needs adaptive, AI-ready defenses to protect trust in a data-first world.
AI Cost Optimization in CX: How to Scale Intelligence Without Scaling Spend?
Customer experience is a top differentiator, now driving 81% of businesses. But scaling AI for CX can quickly inflate costs. This blog guides you on balancing AI power and cost to keep CX efficient and ROI-positive.
From Prompt Engineering to Prompt Governance: Enterprise-Grade AI in CX
As enterprises adopt generative AI, they’re moving from ad-hoc prompts to managed AI communication systems. Prompt governance is now essential—ensuring every AI response matches brand standards, complies with regulations, and evolves with business needs.
13 Best Intercom Fin Alternatives To Fix Broken CX With AI In 2025
Intercom’s Fin AI reshaped support with sleek automation but now struggles with scale, limited analytics, and clunky workflows. This article explores the top Intercom Fin AI alternatives built for smarter, faster, and more reliable CX in 2025.
Conversational AI for Voicebot- First CX: 2025 Trends
Discover how conversational AI and advanced voicebots are transforming customer experience in 2025, delivering fast, human-like support across industries. Learn why voice-first strategies are reshaping real-time service and driving business growth.









