Author Avatar

Seona Shaji

Senior Content Writer

Seona Shaji is a seasoned content writer with a passion for crafting engaging and informative narratives. With a keen eye for detail and a knack for simplifying complex topics, she excels at translating technical information into clear and accessible content.

Connect with them on LinkedIn

Kapture authors

» More blog posts by Seona Shaji:

AI-Driven Customer Experience

Why Vertical LLMs Are the Future of AI-Driven Customer Experience?

Table of Contents 1 . What Are Vertical LLMs? 2. How Vertical LLMs Elevate Customer […]

Read More

The Cost of Doing Nothing: Why AI Adoption Is No Longer Optional in CX

Table of Contents 1. The Current State of CX and the Role of AI 2. […]

Read More
Agentic AI in CX

Agentic AI in CX: Moving Beyond Automation to Autonomy

Table of Contents 1. Understanding Agentic AI: Definition & Key Features 2. Why Agentic AI […]

Read More
Agentic AI vs. Generative AI

Agentic AI vs. Generative AI: What’s the Difference & Why it Matters

Table of Contents 1. What Is Agentic AI? 2. How Agentic AI Differs from Generative […]

Read More
CX for Retail Energy

CX for Retail Energy: How Customer Experience is Reshaping the Energy Sector

Table of Contents 1 . Understanding the Unique CX Challenges in the Retail Energy Sector […]

Read More
Best customer experience software in Utilities

Best Customer Experience Software in Utilities (2025): Top Solutions for Better CX

Table of Contents 1 . Criteria for Selecting the Best Customer Experience Software in Utilities […]

Read More
CX transformation for Energy and Utilities

CX Transformation for Energy & Utilities: The Future of Customer Experience in Power

Table of Contents 1. The Changing Energy Consumer: From Passive Users to Active Decision-Makers 2. […]

Read More
Natural Language Processing

Inside the AI Agent Brain: How Natural Language Processing Works

Table of Contents 1. What is Natural Language Processing (NLP)? 2. Key Components of NLP […]

Read More

AI for Customer Support: Should You Go Native or Add-On?

Table of Contents 1 . What are AI-Native CX Platforms? 2. What are AI Add-Ons? […]

Read More
Personalised Analytics

Leveraging Predictive Analytics to Personalize CX in the Retail Sector

Table of Contents 1 . Predictive Analytics: What Is It? 2. The Role of Predictive […]

Read More

Start Your CX Transformation Journey Today

Join the 1000+ Enterprises that chose to transform their CX with AI-powered intelligent automation.