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Pranav Ramkumar

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Senior Content Writer

Pranav R is a Content Marketer with expertise and experience in creating & curating content for B2B audiences. He’s been writing for 4+ years and is passionate about bringing new perspectives, pointers & puns to what he writes.

» More blog posts by Pranav Ramkumar:

Customer Experience 04 Jul 2025

The Persistence of Memory: Solving Long-Term Context in Customer Conversations

Priya’s story isn’t unique—repeating the same issue to different agents is a common frustration. The real problem isn’t bad tech; it’s the lack of memory in customer interactions. This blog explores how fixing that gap can turn support from reactive to truly relational.

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AI Agent & Automation 03 Jul 2025

Synthetic Data Generation: The Ethical Solution to Training CX AI with Limited Customer Data

Training AI for customer support is challenging due to strict data privacy regulations. This blog explores how synthetic data offers a safe, realistic way to train CX models without risking compliance.

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Analytics & Insights 24 Jun 2025

Sentiment Analysis in B2B Support: Decoding Complex Stakeholder Relationships

B2B sentiment isn’t one-dimensional. With multiple stakeholders and shifting priorities, reading tone isn’t enough. Since 64% of B2B buyers switch after one bad experience (Forrester), support teams need tools that grasp context, not just emotion.

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Customer Experience 23 Jun 2025

LLMs in Healthcare CX: Empathy Meets Accuracy

In healthcare, every second counts — speed, accuracy, and empathy must work hand in hand. This blog explores how Large Language Models (LLMs) are transforming healthcare CX by enhancing precision, compassion, and patient satisfaction at scale.

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AI Agent & Automation 11 Jun 2025

Agentic AI: From Prompt to Power

We’ve all been there — asking a chatbot a simple question only to get a long, unhelpful answer. That’s changing with Agentic AI — the new era where AI doesn’t just talk, it takes action.

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Enhancing Customer Experience for Payment Processors with Gen AI

Each time we make a UPI payment, imagining a time without them becomes harder. From […]

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Revolutionizing Lending CX with Gen AI

Digital lending is a burgeoning industry, with billions of dollars being lent out to consumers. […]

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Customer Experience 16 Apr 2024

Dear CEOs, Here’s How Your Chief Customer Officers (CCO) Can Help You!

The Chief Customer Officer (CCO) role has never been more critical. Whether called the Chief […]

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Customer Experience 12 Mar 2024

6 Customer Experience Trends for 2025 & Beyond

As consumer dynamics gradually shift towards e-commerce purchases, their preferences & expectations become more pronounced […]

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