Pranav Ramkumar

As AI quietly becomes the middleman for nearly every customer interaction, the difference between a frustrating bot and a truly helpful, compliant, and empathetic CX often comes down to the prompt behind it — and this blog explains how.

Behind every chatbot and workflow sits an agent bridging gaps that shouldn’t exist, giving rise to agent experience debt.
How this impacts scalability and how organizations can reverse it is what this blog explains.

Micro-automations turn tiny CX moments into instant, reliable support that quietly builds trust. They slot into existing workflows as small rule-based triggers, boosting speed and consistency without heavy system changes.

AI is reshaping customer experience, but choosing the right model matters more than ever. This article breaks down when to use LLMs or SLMs—and how to balance scale, cost, and efficiency in CX.

This blog explains why observability is critical in AI-driven CX, showing how monitoring, alerts, and insights can prevent failures and build customer trust.

AI Assistants are transforming customer support by automating repetitive tasks and empowering agents to focus on meaningful interactions. This guide answers key questions CX leaders have about using AI Assistants to boost efficiency and customer satisfaction.

As CX becomes increasingly autonomous, even the most advanced AI agents can fall short when faced with complex or emotional issues. This blog explores why escalation planning is essential to maintain service quality—and how businesses can design seamless human handoffs when automation reaches its limits.

Customer experience is a top differentiator, now driving 81% of businesses. But scaling AI for CX can quickly inflate costs. This blog guides you on balancing AI power and cost to keep CX efficient and ROI-positive.

As enterprises adopt generative AI, they’re moving from ad-hoc prompts to managed AI communication systems. Prompt governance is now essential—ensuring every AI response matches brand standards, complies with regulations, and evolves with business needs.