Pranav Ramkumar

As CX becomes increasingly autonomous, even the most advanced AI agents can fall short when faced with complex or emotional issues. This blog explores why escalation planning is essential to maintain service quality—and how businesses can design seamless human handoffs when automation reaches its limits.

Customer experience is a top differentiator, now driving 81% of businesses. But scaling AI for CX can quickly inflate costs. This blog guides you on balancing AI power and cost to keep CX efficient and ROI-positive.

As enterprises adopt generative AI, they’re moving from ad-hoc prompts to managed AI communication systems. Prompt governance is now essential—ensuring every AI response matches brand standards, complies with regulations, and evolves with business needs.

In 2025, AI tools are everywhere—but when they feel too human, they enter the Uncanny Valley and create discomfort. The fix? Build AI that’s clearly artificial yet genuinely helpful and trustworthy.

When customers switch channels, they expect the conversation to follow. Without cross-channel context, experiences feel fragmented—and trust breaks down. This blog explores how preserving context is key to seamless, scalable omnichannel CX.

Customers still face fragmented support—repeating issues across chat, email, and calls—because AI agents don’t talk to each other. The A2A Protocol fixes this by enabling seamless agent-to-agent communication for a smoother customer experience.

Priya’s story isn’t unique—repeating the same issue to different agents is a common frustration. The real problem isn’t bad tech; it’s the lack of memory in customer interactions. This blog explores how fixing that gap can turn support from reactive to truly relational.

Training AI for customer support is challenging due to strict data privacy regulations. This blog explores how synthetic data offers a safe, realistic way to train CX models without risking compliance.

B2B sentiment isn’t one-dimensional. With multiple stakeholders and shifting priorities, reading tone isn’t enough. Since 64% of B2B buyers switch after one bad experience (Forrester), support teams need tools that grasp context, not just emotion.