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Pranav Ramkumar

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Senior Content Writer

Pranav R is a Content Marketer with expertise and experience in creating & curating content for B2B audiences. He’s been writing for 4+ years and is passionate about bringing new perspectives, pointers & puns to what he writes.

» More blog posts by Pranav Ramkumar:

AI Agent & Automation 25 Aug 2025

When AI Gets Stuck: Handling Escalations, Failures, and Edge Cases in Autonomous CX

Autonomous CX is reshaping customer service, but even the smartest AI has limits. From vague queries to sensitive conversations, failures are inevitable. With Gartner projecting that 20% of cases will still require human support by 2029, enterprises must plan for smooth handoffs and escalation paths. This blog explains how to build resilient systems that keep service quality intact—even when AI gets stuck.

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Customer Experience 15 Aug 2025

AI Cost Optimization in CX: How to Scale Intelligence Without Scaling Spend?

Customer experience is a top differentiator, now driving 81% of businesses. But scaling AI for CX can quickly inflate costs. This blog guides you on balancing AI power and cost to keep CX efficient and ROI-positive.

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Customer Experience 15 Aug 2025

From Prompt Engineering to Prompt Governance: Enterprise-Grade AI in CX

As enterprises adopt generative AI, they’re moving from ad-hoc prompts to managed AI communication systems. Prompt governance is now essential—ensuring every AI response matches brand standards, complies with regulations, and evolves with business needs.

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Customer Experience 11 Jul 2025

Beyond the Uncanny Valley: Creating Authentic AI Interactions in Customer Experience

In 2025, AI tools are everywhere—but when they feel too human, they enter the Uncanny Valley and create discomfort. The fix? Build AI that’s clearly artificial yet genuinely helpful and trustworthy.

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Customer Experience 11 Jul 2025

Unifying Channels: The Next CX Breakthrough

When customers switch channels, they expect the conversation to follow. Without cross-channel context, experiences feel fragmented—and trust breaks down. This blog explores how preserving context is key to seamless, scalable omnichannel CX.

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AI Agent & Automation 10 Jul 2025

The A2A Protocol: Future of Agent Interoperability

Customers still face fragmented support—repeating issues across chat, email, and calls—because AI agents don’t talk to each other. The A2A Protocol fixes this by enabling seamless agent-to-agent communication for a smoother customer experience.

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Customer Experience 04 Jul 2025

The Persistence of Memory: Solving Long-Term Context in Customer Conversations

Siloed conversations and lost context leave customers like Priya repeating themselves—and walking away frustrated. The real issue isn’t tech, but the lack of memory in AI systems. This blog explores how solving the memory gap can turn support into a more human, connected experience.

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AI Agent & Automation 03 Jul 2025

Synthetic Data Generation: The Ethical Solution to Training CX AI with Limited Customer Data

Training AI for customer support is challenging due to strict data privacy regulations. This blog explores how synthetic data offers a safe, realistic way to train CX models without risking compliance.

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Analytics & Insights 24 Jun 2025

Sentiment Analysis in B2B Support: Decoding Complex Stakeholder Relationships

In B2C support, gauging sentiment is relatively straightforward. You’re usually hearing from one person, expressing […]

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