Wow Skin Science cuts repeat queries and speeds up customer response with Kapture CX

80%

Reduction in Repeat Calls

90%

Service Levels Achieved

5–7 Min

Average Response Time

Situation Overview:

For a customer-centric brand like WOW Skin Science, delivering exceptional service goes hand-in-hand with the quality of its products. With increasing inquiries related to product authenticity, ingredients, and skincare advice, the brand needed a robust solution to streamline communication, improve response times, and create memorable customer experiences. WOW Skin Science faced challenges in capturing and analyzing customer interactions effectively without the right tools, they struggled to measure service performance or ensure consistent, delightful experiences for every customer.

Kapture CX has been a game-changer for us. It helped reduce repeat calls by 80% and brought all customer interactions into a single view, allowing our team to respond faster and more efficiently. With 90%+ service levels across channels and real-time insights, Kapture has truly elevated our customer experience.

– Gaurav Jain
Vice President – Customer Delight, WOW Skin Science

Challenges

  • Lack of Visibility into Customer Interactions – Customer inquiries across channels were not centralized, making it difficult to track and resolve issues efficiently.
  • Inability to Measure Responsiveness – Without accurate metrics, WOW Skin Science was unable to gauge the effectiveness and speed of its customer support operations.
  • Operational Inefficiencies – Unmapped workflows and scattered data hampered team productivity and prevented the brand from delivering consistent, high-quality service.

Solution

  • Omnichannel Customer Support – Kapture CX provided WOW Skin Science with a unified platform to manage all customer queries from various channels such as email, social media, chat, and calls under one roof.
  • Customer 360° View – With the Customer 360 feature, agents could access the complete history of each customer interaction, enabling personalized and faster resolutions.
  • Advanced Reporting & Analytics – Kapture CX’s analytics tools offered deep insights into customer behavior, service performance, and team productivity, helping WOW Skin Science refine its strategies and enhance customer engagement.

Impact

  • 80% Reduction in Repeat Calls – By resolving issues more effectively the first time, WOW Skin Science significantly minimized repeat customer queries.
  • Faster Response Times – The average response time improved to just 5–7 minutes, enabling quicker resolutions and higher customer satisfaction.
  • Enhanced Operational Control – With centralized systems and real-time reporting, WOW Skin Science achieved over 90% service levels while streamlining its entire support process.

By adopting Kapture CX, WOW Skin Science transformed its customer service into a seamless, efficient, and data-driven operation, empowering its teams to create consistent, delightful experiences that matched the quality of its products.

Elevate your customer experience with Kapture CX. Book a personalized demo and see how seamless support can transform your business.

About

WOW Skin Science is a leading personal care brand known for curating nature-inspired products free from harmful chemicals such as sulphates, silicones, mineral oils, and parabens. With a commitment to safe, dermatologically tested ingredients, WOW Skin Science has emerged as a trusted name in beauty and wellness, with a net worth of ₹400 Crore as of 2022.

Industry

Retail

Region

India

Website

https://www.buywow.in/

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