India’s leading Q-commerce brand scales daily support effortlessly with Kapture CX

Situation Overview:

As the platform scaled exponentially, so did the volume of customer queries, order tracking requests, and rider support needs. Traditional customer support models relying solely on human agents were no longer sustainable in the face of hypergrowth, peak demand periods, and the need for real-time query resolution.

The brand sought an AI-first solution that could automate repetitive tasks, proactively manage escalations, and enhance both customer and rider experiences without compromising on speed or quality.

Challenges

• High Volume of Repetitive Queries: 40% of daily tickets were simple, repetitive requests such as order tracking, returns, and FAQs, leading to longer wait times and resource strain.
• Delayed Escalation Management: Slow issue resolution risked customer dissatisfaction, especially during peak sale periods and on social media platforms.
• Live Operational Disruptions: Riders faced challenges with live orders, delivery disputes, and shift management, impacting real-time operations.
• Inefficient Rider Recruitment: Manual cold calls for rider onboarding were time-consuming and limited the platform’s ability to scale its delivery workforce.

Solution

• Conversational AI Chatbots: Kapture CX deployed advanced chatbots capable of resolving 90% of customer queries instantly without agent involvement covering order updates, returns, cancellations, and FAQs.
• AI-Driven Ticketing & Escalation Management: With smart ticket routing, early warning systems, and real-time supervisor intervention, Kapture ensured faster resolutions while reducing the risk of public escalations.
• Voice Bots for Rider Operations: Automated voice bots efficiently handled rider concerns related to live orders, onboarding, and shift issues, freeing up human resources for critical tasks.
• Automated Rider Recruitment Support: Kapture’s Voice Bot streamlined the recruitment process by automating bulk outreach, enabling the platform to double its onboarding speed without increasing manual efforts.

Impact

• 98% Bot Resolution Rate: The majority of queries were resolved instantly, reducing dependency on live agents. Achieved a 98% resolution rate through chatbots, drastically reducing manual interventions.
• Reduced Average Handling Time: A dramatic drop in average handling time from 4–6 minutes to under 50 seconds, enhancing customer experience and operational agility.
• Improved CSAT Scores: Improved customer satisfaction (CSAT) by 22%, driven by faster, more consistent support. Faster resolutions and proactive support translated into higher customer satisfaction scores.
• 2X Faster Rider Recruitment: Automation empowered the platform to onboard delivery partners at twice the speed, supporting business growth and ensuring that delivery capabilities kept pace with growing demand.

By adopting Kapture’s AI-first customer service platform, India’s top Q-Comm brand revolutionized its customer and rider experience while sustaining rapid growth. From resolving 200K+ daily tickets to doubling rider recruitment speed, Kapture CX became a vital enabler of the brand’s success.

Elevate your customer experience with Kapture CX. Book a personalized demo and see how seamless support can transform your business.