Net Promoter Score (NPS)
Net Promoter Score (NPS) measures customer loyalty by asking how likely they are to recommend a brand, product, or service, with responses scored from 0 to 10. It provides insights into customer satisfaction and identifies areas for improvement.
Monitoring NPS over time shows whether changes in service positively impact loyalty. It also helps identify promoters who can advocate for the brand and detractors who may require intervention.
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