India, September 11, 2025: Lifecell, a leading healthcare and biotechnology company, has implemented Kapture CX’s Customer Service Automation Platform to modernize and unify its customer support operations. With services spanning stem cell banking, diagnostics, biologics, and wound care, Lifecell serves millions of families across India and continues to expand its healthcare portfolio.

To manage growing customer volumes across divisions, Lifecell adopted Kapture CX’s Agent Workspace unified platform that consolidates interactions from calls, social media, email, app reviews, and chat. Agents now have centralized access to customer data, ticket histories, and real-time information, enabling faster resolutions, reduced response times, and consistent service delivery across channels. Automated ticket assignment, escalation workflows, and performance tracking have further improved efficiency and service quality.

Since implementation, Lifecell has experienced significant improvements in service delivery and customer satisfaction metrics. The platform has also scaled seamlessly across multiple business units, ensuring continuity and consistency in customer engagement.

Shirley Matilda, Product Tech & Product Management Leader at Lifecell, said:
“Initially, we onboarded Kapture for one of our divisions and the results were immediate and measurable. Efficiency improved by 50% and repeat queries dropped by 30%. Based on this success, we extended Kapture across all our divisions. The implementation was smooth, and our agents now have the tools and data they need to deliver exceptional customer experiences.”

With Kapture CX at the core of its support operations, Lifecell is positioned to streamline customer engagement across healthcare verticals, strengthen satisfaction, and reinforce its commitment to delivering innovative and patient-focused solutions.

About Kapture CX

Kapture is an enterprise-grade AI powered Omnichannel Customer Experience management platform with a deep focus on customer support. Kapture adapts to evolving customer expectations and transforms good customer experiences to great ones. With expertise in five key industry verticals: Retail, BFSI, Travel, Energy and Consumer durables, Kapture today is helping 1000+ businesses in 16 countries create wonderful customer experiences.

Author

Seona Shaji

Content Marketer

enquiries@kapture.cx

India, September 10, 2025: Kapture CX is delighted to announce the appointment of Soumyadeep Bhattacharyya as Vice President – Enterprise Sales, based out of our Delhi office. Soumyadeep brings with him over 15 years of extensive experience in enterprise sales across AI, Martech, CPaaS, and customer experience measurement.

Prior to joining Kapture CX, Soumyadeep led customer acquisition for India at Infobip, where he was instrumental in driving 40% YoY CAGR growth. Before that, he spent six successful years at LitmusWorld, where he helped scale the business from stealth mode to achieving a ₹2 Cr MRR, onboarding marquee clients including Axis Bank, Maruti Suzuki, Reliance Brands, and many more.

Throughout his career, Soumyadeep has partnered with leading enterprises across BFSI, Retail, E-commerce, Logistics, and Healthcare, with a strong focus on co-creating long-term impact and aligning success to client KPIs.

Commenting on the appointment, Sheshgiri Kamath, CEO of Kapture CX, said:
“Soumyadeep’s track record in building enterprise relationships and driving growth makes him a valuable addition to our leadership team. His customer-first mindset and deep understanding of enterprise needs will play a pivotal role in strengthening Kapture CX’s position as the go-to customer experience platform for large enterprises.”

Soumyadeep holds an MBA from KJ Somaiya Institute of Management Studies & Research and is widely recognized for his strategic thinking and consultative approach to enterprise sales.

Expressing his excitement, Soumyadeep Bhattacharyya said:
“I’m thrilled to be joining Kapture CX at such an exciting stage of its growth journey. With the company’s strong focus on innovation and client success, I look forward to working closely with our teams and partners to build deeper enterprise relationships and deliver measurable business impact.”

The appointment of Soumyadeep marks another step in strengthening Kapture CX’s leadership team as the company continues its mission to redefine enterprise customer experience with AI-powered, omnichannel solutions.

About Kapture CX

Kapture is an enterprise-grade AI powered Omnichannel Customer Experience management platform with a deep focus on customer support. Kapture adapts to evolving customer expectations and transforms good customer experiences to great ones. With expertise in five key industry verticals: Retail, BFSI, Travel, Energy and Consumer durables, Kapture today is helping 1000+ businesses in 16 countries create wonderful customer experiences.

Author

Seona Shaji

Content Marketer

enquiries@kapture.cx

Strengthening Leadership in Enterprise Feedback Management, Help Desk, Chatbots, and Social Customer Service Across Global and Regional Markets

9th September 2025 – Kapture CX has once again set a new benchmark in the G2 Fall 2025 Reports, securing 294 report inclusions (a 17% increase from Summer 2025) and a record 150 badges (an 18% growth from last quarter). With improved rankings in 135 reports and Top 10 placements in 90+ reports, Kapture CX continues to solidify its reputation as a global leader in enterprise-grade customer experience management.

The platform earned strong recognition across global and regional indexes, particularly in Field Service Management, Help Desk, Enterprise Feedback Management, Chatbots, Customer Communications Management, and Social Customer Service. Standout placements include Top 10 rankings in the Enterprise Implementation Index, Enterprise Results Index, and Enterprise Usability Index for Help Desk, as well as multiple regional wins in India, Asia, and Asia Pacific.

Key Highlights

• 294 report inclusions, with 42 new reports – 17% growth from Summer 2025
  
• 150 badges, up 18% from last quarter’s 127
  
• Top 10 in 90+ reports, including global, enterprise, and regional indexes
  
• Leadership across Enterprise Feedback Management, Chatbots, Help Desk, and Social Customer Service
  

Kapture earned multiple Leader badges in both global and regional grids, including:

• Enterprise Feedback Management – Grid® Report (Enterprise & Mid-Market)
  
• Chatbots – Grid® Report
  
• Customer Communications Management – Regional Leader in India, Asia, and Asia Pacific
  
• Social Customer Service – Regional Leader across India, Asia, and Asia Pacific
  
• Help Desk – Regional Leader across Asia and Asia Pacific
  
• Customer Self-Service – Regional Leader in Asia Pacific
  

Recognized for innovation and growth momentum in:

• Help Desk
  
• Enterprise Feedback Management
  
• Customer Self-Service
  
• Live Chat
  
• Customer Communications Management
  
• Conversational Support
  

Strong enterprise-level recognition across:

• India – Chatbots, Customer Communications Management, Social Customer Service
  
• Asia Pacific – Chatbots, Help Desk, Social Customer Service
  
• Asia – Chatbots, Complaint Management, Social Customer Service
  
• Additional wins in Conversational Support, Digital Customer Service Platforms, Contact Center Knowledge Base, AI Chatbots, AI Agents, and Field Service Management
  

Other Notable Awards

• Easiest to Use – Usability Index for Customer Communications Management
  
• Highest User Adoption – Implementation Index for Complaint Management
  
• Best Meets Requirements – Mid-Market Usability Index for Customer Self-Service
  
• Best Relationship, Best Results, Best Usability, and Most Implementable – Complaint Management
  

AI-Driven Innovation Driving Scale

Kapture’s Self-Serve 2.0 and advanced agentic AI-powered bots continue to transform enterprise support by automating query resolution, accelerating adoption, and reducing operational overhead while delivering personalized and reliable customer experiences.

What Customers Are Saying

Verified User in Cosmetics:
“It’s a user-friendly solution that offers a wide range of features to improve the entire spectrum of customer support activities. The solution results in a significant reduction in manpower load as the ticket allocation is automated and responding to them is also very streamlined & easy with the new AI tools available to the agents. Report generation is also very easy & highly automated so we have access to useful data without putting in too much effort”

Shobhit G., Team Leader:
“I’ve been using Kapture for the past three days while working with Heads Up For Tails, and it’s proving to be a powerful customer support tool. Kapture offers almost all the solutions needed to manage customer interactions efficiently. What stands out the most is its ability to provide a complete history of customer interactions along with concise summaries. This makes it much easier to respond to customers accurately and quickly. It’s definitely enhancing the quality of support we can offer.”

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About Kapture

Kapture is an enterprise-grade AI-powered omnichannel Customer Experience Management platform focused on redefining support operations. Designed for industries such as Retail, BFSI, Travel, Energy, and Consumer Durables, Kapture is trusted by over 1,000 businesses across 16 countries. Its AI-first approach empowers organizations to deliver proactive, personalized, and intelligent support at scale.

Author

Sohail Shaikh

Senior Manager – Product Marketing

enquiries@kapture.cx

India, September 8, 2025: IGP and Interflora, two leading brands under Join Ventures, have strengthened their customer experience operations by implementing Kapture CX’s industry-leading solution. As pioneers in India’s gifting and lifestyle space, IGP and Interflora are known for delivering thoughtful, curated, and premium experiences across flowers, hampers, jewellery, and personalized gifts.

To match the scale and personalization of their offerings, both brands have adopted Kapture CX’s Agent Workspace, a unified platform that consolidates customer interactions across voice, WhatsApp, email, social media, and app reviews. By centralizing workflows, agents now gain complete visibility into customer journeys, enabling faster responses, contextual resolutions, and consistent support across every channel.

Seamless integrations with the brands’ in-house Order Management System (OMS) ensure real-time access to order and customer data, empowering agents to deliver precise and reliable assistance. Backed by Customer 360 insights, every interaction is enriched with context, helping agents respond smarter and align service with the brands’ premium positioning.

With Kapture CX at the core of their support ecosystem, IGP and Interflora India are equipped to scale operations efficiently while maintaining the speed, care, and personalization their customers expect. This partnership reinforces their commitment to making every bouquet, hamper, and celebration memorable through exceptional customer experiences.

About Kapture CX

Kapture is an enterprise-grade AI powered Omnichannel Customer Experience management platform with a deep focus on customer support. Kapture adapts to evolving customer expectations and transforms good customer experiences to great ones. With expertise in five key industry verticals: Retail, BFSI, Travel, Energy and Consumer durables, Kapture today is helping 1000+ businesses in 16 countries create wonderful customer experiences.

Author

Seona Shaji

Content Marketer

enquiries@kapture.cx