Different Types of Customers and Guide to Approach Them

Different Types of Customers and Guide to Approach Them

If you own a business, you’ve probably thought about how to grow it. It’s natural to want your business to thrive and reach its potential. One way to achieve this is by targeting specific groups of customers that will buy from you—and keep buying from you repeatedly.

While all customers are important, focusing on certain types of people can help your business grow faster. For example, if you sell products or services to other businesses. If you have an e-commerce platform, targeting people who love online shopping might help grow your business.

Whatever your niche market might be as a business owner, learning more about the different customer types and how best to approach them can help your business thrive faster than before.


What are the different types of customers?

Customers can be broken down into different types, depending on their motives for buying your product or service and their tendencies towards service. While no two customers are the same, there are a few general types. Depending on your business and industry, certain types of customers may be more common than others. Knowing your customer types will help you tailor your approach to each group, driving more sales and improving customer satisfaction.

When you know your customer types, you can target them more effectively. You can also take steps to avoid losing your business to competitors. For example, if you notice a customer isn’t buying from you anymore, you can investigate why. You can change your products, services, or marketing strategy to win that customer back.


Different types of customers

There are various types of customers, each with its characteristics. Understanding these differences can help you better understand and interact with your customers in a way that best suits their needs.

1. Loyal customers

Different Types of Customers and Guide to Approach Them

Loyal customers have bought from you in the past and have proven their loyalty through frequent purchases. These customers tend to be the most profitable, and you should treat them as such. You can increase the number of loyal customers by offering rewards, such as frequent buyer programs, special discounts, or free shipping. You can also make it easier for loyal customers to buy from you by improving your website and checkout process to expedite the process.

2. The Lookers

Lookers are customers interested in your product or service but haven’t bought yet. You can identify lookers by tracking how often they visit your website, how often they search for your product or service, and how often they ask questions about your offerings. Lookers will typically visit your website and look through your products, but they won’t buy anything.

The best way to deal with lookers is to offer a sample or consultation option. For example, if you run a yoga studio, you could offer free yoga classes for new students. You can also offer information about your services and products through educational materials like e-Books and podcasts.

3. Discount Seekers

Discount seekers are customers who are constantly on the lookout for sales. You’ll often find these customers browsing the clearance section of your website; they’re always looking for a good deal. If you have sales events, you’ll likely capture some discount seekers. While this customer type can benefit your business, it can also be harmful if you’re not careful. Be wary of offering discounts too often, especially if you’re not making a profit. It’s best to hold off on sales events as often as possible and only offer discounts when you know you’ll turn a profit.

4. Impulse Customers

Impulse customers are people who buy things on a whim. This can be good or bad for your business, depending on the product or service they purchase. You might want to avoid impulse buys if you sell clothing because they’ll probably be out of fashion quickly. On the other hand, impulse buys, like a blender or a vacuum, will likely be used often, giving you repeat business.

To deal with impulse customers, you should have a clear return policy. You should also avoid using sales and discounts, which will encourage impulse buying. You should also focus on making your products appealing and easy to buy, such as using a one-click checkout.

5. Need-based Customers

Need-based customers are people who are searching for a specific product or service. You can identify these customers by looking at your product reviews, FAQs, and other information. These customers want to know everything they can about your product or service before they buy. You should be mindful of need-based customers and respond to their questions quickly and thoroughly. You can also offer free samples, accessible guidance, and free advice. This will show potential customers that you’re knowledgeable and trustworthy.

6. Angry Customers

Different Types of Customers and Guide to Approach Them

Angry customers are people who have had negative experiences with your business. This can happen for various reasons, such as poor customer service, a product malfunction, or a service failure. You can identify angry customers by reading reviews and being active on social media. You can also use call tracking software to identify angry customers on the phone.

If you notice angry customers, you should address the situation. Apologize for the mistake and provide a solution, such as a free product replacement or a refund. You should also try to find out what went wrong and implement changes to prevent similar situations in the future.

7. Insistent Customers

Insistent customers are people who are dedicated to buying your product or service. They’re often interested in your offerings and decide to buy from you, but they can’t make the purchase. These customers may have financial or time constraints that prevent them from buying from you. You can help them by offering financing options or reducing the time it takes to purchase. For example, you can have a one-click checkout option on your website.

8. Looking-to-switch customers

Looking-to-switch customers are people who are currently using a competing product or service. Every business owner has them, and you can identify them by reading reviews or actively listening to your customers. You can also use call tracking software to identify customers looking to switch from another product or service.

To keep these customers from switching to a different product or service, you should offer special benefits, such as free trials or samples. You should also strive to offer a better product or service. If you notice several customers looking to switch, you should investigate why. You can then adjust your product or service to win these customers back.

9. Unhappy Customers

Unhappy customers are people who have had bad experiences with your business. You can spot unhappy customers by reading reviews, tracking social media, and monitoring feedback.

When you notice unhappy customers, you should investigate the situation and attempt to fix it. You can offer a refund, a new product, or a reply to the review. You should strive to provide the best product or service possible and be careful not to make mistakes.

10. New Customers

Different Types of Customers and Guide to Approach Them

New customers are potential customers. They don’t have the exact needs and wants of an existing customer, but they can be nurtured into becoming loyal buyers over time. You need to educate these people on your products and services, sell them on their value, and give them a reason to buy from you in the first place.

You’ll want to ensure that new customers feel special by allowing them time with salespeople who understand what makes your business special (and not just about selling products).


What does every type of customer expect?

Customers come with a specific set of expectations, and it’s essential to meet them when possible. If you fail to meet customers’ expectations, they’ll likely walk away unsatisfied, and you may not see them again.

For example, if someone buys your product or service, they expect to receive it quickly. If they don’t, they will likely be unsatisfied with the purchase. To avoid this, you can use shipping tracking software to follow each order closely. This will allow you to monitor shipping times and be aware of any issues that might arise.

Similarly, if customers place an order and you don’t respond, they might be unhappy. To avoid this, you should respond quickly to every customer, whether it’s through emails, phone calls, or social media comments.

But there are a few things all customers expect in a good customer service experience:

  • Fast answers to issues
  • The ability to get help as soon as they need it
  • Friendly support agents
  • Help over the channels of their choice
  • A personalized experience where they don’t have to repeat themselves


Every customer is different

There are many different types of customers that you can market to, and each customer type has its own specific needs that you can meet. Understanding who your customers are and targeting them accordingly can increase your sales and customer satisfaction.

Avoid limiting your business’ growth by only focusing on one type of customer. Every type of customer is essential to businesses and will help you reach your financial and business goals.

The types of customers you choose to market to will significantly impact your business’s success and growth. If you want to grow your business and be successful, you must choose the right type of customer for your business.

The crucial elements to delivering outstanding customer care are personalisation, delivering the best quality service, providing the greatest value, and focusing on customer success. 

With Kapture’s omnichannel ticketing dashboard, you can be where your customers are across all channels. We also provide a 24/7 live chat platform and AI chatbot for real-time customer service. 

Contact our product team at Kapture to learn more about our helpdesk software, which allows you to provide outstanding customer service at every phase.

About the Author

Chandan Das
Chandan is a Content Writer at Kapture CRM who enjoys writing about various niches that help businesses achieve their mission and vision.