CXclusive 2025

CXclusive 2025

Customer experience is undergoing a creative rebirth. The 2025 edition of CXclusive unpacks this transformation.

Packed with expert insights, data-backed trends, and real stories from leading enterprises, this edition reveals how CX leaders are rewriting the rules for scale, loyalty, and satisfaction.

Why Download?

Because only 3% of companies consistently deliver satisfying CX.

Kapture’s CXclusive 2025 is more than a publication—it’s your map to the future of customer experience.

What you’ll learn

The State of CX in 2025: How trust, tech, and consumer expectations are redefining experience delivery.

5 Trends That Are Shaping CX: From vertical AI and sentiment-driven voice bots to cost-effective automation and emotional intelligence.

Agentic AI: Powering AI for Agents, Not Against Them: A closer look at how Agent Copilot, Voice Bots, and Auto QA are helping human agents do what they do best—with AI as their co-star.

Industry Spotlights: Retail, BFSI, Energy, Travel: Tailored CX strategies to match the unique pace and pressure of each vertical.

Personas & Preferences Are Shifting: What Millennials, Gen Z, and Gen Alpha really want—and how brands must adapt

The Self-Serve Scorecard: Take our DIY quiz to assess your self-service strategy and learn how to level up.

CX isn’t just evolving.
It’s transforming.

Your Plan. Your Value. Your Growth.

Your business is different – and the pricing should reflect that.
Let’s build a plan that matches your goals, maximizes ROI, and scales with your success.

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Customers Have Spoken! Kapture Is a 2025 Gartner® Peer Insights™ Customers’ Choice for CRM Customer Engagement Centers

Customers Have Spoken! Kapture Is a 2025 Gartner® Peer Insights™ Customers’ Choice for CRM Customer Engagement Centers

Bengaluru, India – 9th July 2025 – Kapture has been recognized by customers on Gartner® Peer Insights™ as a Customers’ Choice for 2025 in the CRM Customer Engagement Center category. Gartner defines CRM Customer Engagement Centers as technologies that support customer service and engagement through a variety of communication channels, including web, mobile, social, and voice.

Notably, on the Gartner® Peer Insights™ platform, Kapture CX has received a total of 88 reviews as of June 2025, earning an impressive 4.8 out of 5-star rating and achieving a 94% “Willingness to Recommend” from its users.

“We are truly honored to be recognized as a Customers’ Choice on Gartner® Peer Insights™. At Kapture, everything we do is driven by our customers and their success,” said Sheshgiri Kamath, Co-founder & CEO of Kapture. “This distinction reinforces our belief that listening to customer feedback and continuously innovating is the key to building meaningful, long-term partnerships.”

Kapture CX, with its intuitive design, automation-first approach, and powerful analytics, has consistently empowered businesses to deliver faster, smarter, and more personalized customer experiences. The company believes that this recognition reflects the trust and satisfaction of its customers who have seen tangible improvements in service efficiency, resolution speed, and overall engagement.

Required Disclaimer:
Gartner® and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner® Peer Insights™ content consists of the opinions of individual end users based on their own experiences and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product, or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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Kapture CX Earns 43 New Inclusions and 127 Badges in G2 Summer 2025 Reports

Kapture CX Earns 43 New Inclusions and 127 Badges in G2 Summer 2025 Reports

Recognized for Usability, Adoption, and Momentum – A Testament to Product Excellence and Customer-Centric Innovation

2nd July 2025 – Kapture CX has achieved a new milestone in the G2 Summer 2025 Reports, securing 43 new report inclusions and a record 127 badges, reflecting a 63% growth from the previous quarter. With improved rankings in 150+ reports, Kapture CX has demonstrated exceptional momentum and category leadership across global and regional markets.

The platform ranked in the Top 10 in many of these, including Help Desk, Chatbots, Complaint Management, Customer Self-Service, Field Service Management, and Digital Customer Service Platforms. Its growing influence also extended across global and regional indexes, with standout performance in Asia Pacific, India, and broader APAC-focused grids.

Notable mentions include the Enterprise Grid® Report for Customer Self-Service, where Kapture earned top recognition, along with strong placements in the Asia Pacific and India Regional Grid® Reports for Social Customer Service and Chatbots. The platform also ranked prominently in the Enterprise Relationship Index for Social Customer Service, underscoring the trust and satisfaction among enterprise users. In more technical and support-driven domains like Contact Center Knowledge Base and Complaint Management, Kapture secured positions across enterprise-level reports in India, Asia, and APAC. 

These recognitions validate Kapture’s capability to deliver at scale, offering enterprise-grade reliability, configurability, and performance across departments and geographies. With robust integrations, actionable analytics, and powerful AI workflows, Kapture continues to meet the needs of complex enterprise support ecosystems.

Kapture CX was recognized with multiple Leader badges, including:

  • Momentum Leader for Help Desk, Live Chat, Customer Self-Service, and Customer Communications Management
  • Regional Leader across Asia, Asia Pacific, and India for Chatbots, Customer Communications Management, and Social Customer Service

The platform also earned several notable High Performer badges, particularly in:

  • Grid® Reports for Help Desk, Digital Customer Service Platforms, Complaint Management, Social Customer Service, Conversational Support, Contact Center Knowledge Base, Chatbots, Customer Self-Service, Live Chat, and Customer Communications Management
  • Enterprise Grid® Reports for Complaint Management, Social Customer Service, Chatbots, and Customer Communications Management.

Other standout recognitions include:

  • Easiest to Use – Usability Index for Customer Communications Management and Digital Customer Service Platforms
  • Users Most Likely to Recommend – Results Index for Complaint Management
  • Highest User Adoption – Implementation Index for Complaint Management
  • Easiest Admin – Usability Index for Digital Customer Service Platforms

AI-Driven Innovation Driving Results
Kapture’s proprietary Self-Serve 2.0 and intelligent voice bot continue to drive transformative value across industries by reducing resolution times, boosting agent productivity, and enhancing customer satisfaction through automated yet humanized support.

What Customers Are Saying

Ankit V., Customer Service Manager:
“Kapture CX helps us manage customer issues more easily by bringing all requests from email, chat, and social media into one platform. This solves the problem of handling messages from different places. It also helps us track each ticket, see who is working on it, and make sure nothing is missed. Because of this, our team works faster, and customers get quicker replies.”

Anjali R.:
“Kapture CX is helping us by maintaining complete customer interaction records, making it easier to track the customer journey. It allows for quick analysis of data through reporting features, helping in identifying trends and improving service delivery. The tool supports structured ticket management, ensuring no query is missed or delayed. It also improves team collaboration by streamlining communications across departments. Overall, it helps in enhancing customer satisfaction, operational efficiency, and proactive decision-making.”


About Kapture
Kapture is an enterprise-grade AI-powered omnichannel Customer Experience Management platform focused on redefining support operations. Designed to serve industries such as Retail, BFSI, Travel, Energy, and Consumer Durables, Kapture is trusted by over 1,000 businesses across 16 countries. Its AI-first approach empowers organizations to deliver proactive, personalized, and intelligent support at scale.

Author

Sohail Shaikh

Senior Manager – Product Marketing

enquiries@kapture.cx

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Kapture Showcases Agentic AI Innovation at Google Cloud AI Event 2025

Kapture Showcases Agentic AI Innovation at Google Cloud AI Event 2025

New Delhi, May 9, 2025 — Kapture CX marked a significant presence at the Google Cloud AI Event 2025, held in New Delhi, as a proud participant and exhibitor. The event brought together leading voices in AI, cloud, and digital transformation to explore how these technologies are driving enterprise growth across India.

Representing Kapture were Gaurav Juneja, Nibha Kothari, Jatin Keni, and Arvind Solanky, who joined hundreds of industry leaders and technologists in a day of powerful conversations, demos, and future-focused dialogue.

The event featured inspiring keynotes from Bikram Bedi (VP & Country MD, Google Cloud) and Frans Johansson (Author, The Medici Effect), alongside panel discussions featuring top leaders from IndiGo, HT Media, Dr. Reddy’s, Havells, and ONDC. A key theme throughout was turning AI innovation into real-world business impact.

Google Cloud showcased its latest advancements in AI, including Agentspace, Media Generation, Cloud Enterprise Search (CES), and Google Workspace AI, all geared towards accelerating AI adoption across business functions.

At the heart of the event, Kapture’s booth served as a hub for CX and technology leaders to experience Agentic AI in action. Through live demos and real-world use cases, the Kapture team demonstrated how its AI-powered platform is helping enterprises deliver personalized, scalable, and efficient customer experiences—driven by intelligent agents that go beyond chatbots.

“The synergy between Google Cloud’s robust AI infrastructure and Kapture’s CX automation expertise is opening new doors for enterprise transformation,” said Gaurav Juneja, Chief Revenue Officer at Kapture. “Together, we’re empowering businesses to move from reactive support to proactive, AI-managed customer experiences.”

The event reaffirmed Kapture’s commitment to advancing Agentic AI—a new era of AI where intelligent agents don’t just respond, but act, decide, and drive business outcomes. As more enterprises look to scale their AI journey, Kapture is poised to lead the way in CX transformation.

About Kapture

Kapture is an enterprise-grade AI powered omnichannel Customer Experience management platform with a deep focus on customer support. Kapture adapts to evolving customer expectations and transforms good customer experiences to great ones. With expertise in five key industry verticals: Retail, BFSI, Travel, Energy and Consumer durables, Kapture today is helping 1000+ businesses in 16 countries create wonderful customer experiences.

Author

Navneet Kaur

Manager- Marketing

enquiries@kapture.cx

Witness the next level of customer experience with Kapture CX

Join 1,000+ forward-thinking enterprises that have transformed employee experience, while optimizing their ops.

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